The Case of Online K-Pop Circulation-Free-Samples for Students

Question: Discuss about the Creativity, Innovation Design Case Study. Answer: The success of K-Pop model K-pop entertainment stars have for the recent decades captivated the global audiences due to its combination excellent singing skills, attractive appearances, dance choreography, and styles. The industry is highly competitive because it has reinvented itself to be different with the rest of the world. The agencies use strategy of a fusion of Asian and Western music style of pop and use of simple melodies. To this effect, the industry has gained a universal mass appeal, and this is attributed to their success(Min-Soo, 2012). The model behind this achievement cultivates rigorous search of talent, through training, customer relationships, and use of social media and localization of their products because stars can perform using foreign languages(Lie, 2012). To this effect, the success of K-Pop entertainment demonstrates innovation of nurturing talents and relationships with customers using nontraditional media such as YouTube to advertise the products. Model Employed by K-pop Music Industry The model used K-Pop companies have made the difference in how the industry related to its consumers and performers. Various factors such as talent management, localized product offering and customers relationship among others have defined the success of Koreas pop music. K-Pop has excellent strategic talent management which makes them so much different with the rest of the world in various perspectives. The agencies business model discovers these talents through rigorous auditions, offer guidance and manage their abilities. For instance, companies seek young people as young as 10 and guide them to become the next generation of pop stars. The search for talent does have a wider scope because it is extended across the world such as United States, Kazakhstan, and other countries (Lie, 2012; Min-Soo, 2012). When talents seeking process is over, then training takes place in a place similar to a camp. In this case, the trainees are brought together and live in residences provided for by the company where they gain skills until they make their professional debut. In the camp, their activities that take place include taking singing classes, acting and dancing among others. Also, they get introduced to foreign languages such as English, Chinese, Japanese, and Korean for those outside the country. In this regard, this prepares the talents produced by K-Pop industry to international markets, and this makes their song perfect and attentive(Jung, 2014). On the other hand, customer relationships are established and strengthened through social media. K-Pop entertainment organizations have mastered the art of tactically using social media avenues such as Facebook, YouTube to create awareness for upcoming artists, interact with fans base and distribute music at a relatively low cost because of internet advertising. The reason for this success is because K-Pop fans utilize social media which makes it easy to provide feedback regarding activities such as music concerts. The result of this is understanding the market demand and taking a necessary action(Oh Park, 2012). The agencies also provide localized product offerings to reach the audience well. For instance, K-Pop companies use localized products for their target audiences who are in different countries and continents. Albums are released in foreign languages like Japanese and English, and this helps in reaching many audiences, and this is achieved through intensive foreign language training. Therefore, customization of product to their audiences has made their performance effective(Oh Park, 2012). According to the model used by K-Pop companies, the industry is effective because it is capable of nurturing new talents to cope with the market demands. Therefore, its competitive nature emanates from talented singers who can communicate with multiple languages understood by many peoples across the world. For example, it can produce in Chinese, English, Korean and the other main languages which mean their genres are marketable across the board. Besides, they have dedicated marketing agencies which expand the scope of their reach to many countries supported by localization of the products (Jung, 2014; Oh Park, 2012). Viability of Koreas Pop Music Business Model Korean pop music is a wave which has been reinvigorated its global popularity. The question is the viability of the industry to succeed globally now and in the future. Its model has made it instrumental to overcome both cultural and language and barriers which face other industries like in U.S. the article examines various dimensions of the industry such as the creators, distribution method, consumers and the content. First, the entertainment agencies producing, promoting and train K-pop music performers. Distribution channels and strategy used by the music organizations such as social media channels makes a significant contribution to its international viability. Further, there are consumers and other fans who enjoy and share K-pop music information such as that of performers. Lastly, there are changes regarding K-pop style of dancing and singing which is done regularly. Therefore, according to articles analyzing the viability of the Koreas music industry is viable now and in the fu ture due to the factors explained, but there is a need to cope with changes over time to remain at the top of the industry. Conclusion For Korean industry to be active in future and service competition, the entertainment companies in Korea especially those dealing with K-Pop entertainment. There is need to develop a systemized process where new entrants are searched and nurtured to compete with international stars. This means they should be trained from the beginning and imparted with international marketing in mind. Further, there is need to ensure that those who are selected are part of the cream to increase the competitive ability of K-pops industry. The selection channels should be widened to increase the success of the industry. Therefore, there is a need for trainees to be selected from broad channels such as global auditions, and recommendations from other celebrities across the world. Upon this, the organizers need to explore the talent of the identified individuals to explore the potentially hidden training where only the best are chosen for training. For long-term survival of its competitive nature, the industry should cultivate a long-term investment to ensure the wellness of the trainees. For instance, coming up with new dance moves and introducing more foreign languages common in places like Africa example being Swahili. Besides, performers need to have the stamina for character building and to engage them in psychological counseling to keep them from behaviors such as smoking, drinking alcohol and other destructive behaviors. Besides, from their training to debut performance, the industry should train them to endure a stiff competition through survival-style tactics to make them always emerge on the top. Artists should also be encouraged to form groups and come up with a new concept, dancing styles by each members strengths. This is good for the industry because synergy reduces the weakness of the members in a group and amplify their strength. References Jung, S., 2014. Youth, social media and transnational cultural distribution: the case of online K-pop circulation. In Mediated Youth Cultures (pp. 114-129). s.l.:Palgrave Macmillan UK. Lie, J., 2012. What is the K in K-pop? South Korean popular music, the culture industry, and national identity. Korea Observer, 43(3), p. 339. Min-Soo, S., 2012. Lessons from K-pop's Global Success. Seri Quarterly, 5(3), p. 60. Oh, I. Park, G. S., 2012. From B2C to B2B: Selling Korean pop music in the age of new social media. Korea Observer, 43(3), pp. 365-378.